VBO Tickets launches managed digital marketing to boost ticket sales

By AI, Created 7:01 PM UTC, May 29, 2026, /AGP/ – VBO Tickets has launched VBO Digital Marketing Services, a new managed advertising and email offering for event organizations that want more measurable ticket revenue. The company says the program pairs ticketing data with campaign execution, and an early client case delivered a 16:1 return on ad spend.

Why it matters: - Event organizations are under pressure to fill seats while navigating more complex digital ad channels. - Many ticket sellers do not have the internal staff or expertise to run campaigns, optimize performance, and connect marketing spend to ticket sales. - VBO Tickets is positioning its platform as a revenue driver, not just a ticketing system.

What happened: - VBO Tickets launched VBO Digital Marketing Services, a new fully managed offering for event organizations. - The service is designed to increase ticket sales through digital advertising, email marketing, and embedded VBO website plugin customization. - The rollout is available now to current VBO clients. - The company also provided a contact point for more information: More information.

The details: - The service includes campaign strategy, setup, audience targeting, optimization, and performance tracking. - VBO Digital Marketing Services also covers cross-platform ad management, email campaign planning, drafting, and delivery. - Additional features include advanced segmentation, dynamic content, ongoing optimization, performance reporting, and dedicated consulting support. - VBO says the program combines platform insights with hands-on execution across social media and email. - Tim Sutton, VBO Tickets chief marketing officer, said ticketing platforms should help drive transactions, not just process them. - Sutton said the new service is meant to help clients grow demand, sell more tickets, and see what is working. - VBO also pointed to recent platform enhancements, including new reporting dashboards and exclusion-based audience insights.

Between the lines: - VBO is using services to expand beyond software fees and move deeper into campaign execution. - The pitch is built around measurable return on ad spend, which matters to event groups that need clearer proof that marketing dollars are producing ticket sales. - The company is leaning on client results to show that ticketing data can improve ad targeting and conversion. - At Batavia Fine Arts Centre, VBO says its program generated $145,000 in ticket revenue from $9,000 in ad spend. - That campaign produced a 16:1 ROAS, more than 3,000 attributed orders, over 150,000 potential customers reached, and more than 1 million impressions. - Dominic Cattero, director at Batavia Fine Arts Centre, said the program brought in new patrons, increased local exposure, and reduced staff workload.

What’s next: - VBO said the services will roll out to current VBO clients. - The company is likely to use performance reporting and campaign outcomes to support broader adoption. - Event organizations looking for more direct ties between ad spend and ticket sales may test the service as a managed alternative to in-house marketing.

The bottom line: - VBO Tickets is betting that ticketing platforms can win more business by helping event organizations sell tickets, not just process them.